Conversely, men get a sense of a woman’s potential to bear healthy children by looking for signs of physical attractiveness, which are primarily signs of youthfulness and fertility... 70% hip-to-waist ratio, big eyes plus small chin (childlike face), smooth skin (youth), ample breasts (post-puberty), slim figure (more childlike indicators), etc.  So we make the exact same kind of judgements about women, but using different criteria that plays into our different strategy for reproduction.

Which is all that “maleness” and “femaleness” really represents in nature, you know... two diverse yet complimentary strategies for reproduction.  You see, men have plenty of sperm to spread around so our strategy involves attempting to inseminate as many females as we possibly can until we drop dead.  Sheer chance will then assure that some of them will survive and prosper and become world leaders or major league baseball pitchers, and the more and varied the females that we can inseminate the greater our chances of successfully spreading our genes around become.  Society doesn’t like our biological strategy any more.  They feel it’s corrupt and have instituted something called marriage to put a stop to it.

Women on the other hand, faced with the daunting task of actually rearing the children produced in their bodies, need to find a male of some character who is willing to provide resources and protection for her brood over a long period of time.  And, unlike most other mammals, women don’t know exactly when they go into heat (estrus) either, so they need to husband a male to inseminate them on a regular basis in order to stand a good chance of becoming pregnant.  Society admires and honours the female reproductive strategy.  They feel it’s righteous and have instituted something called marriage to promote it.

These differences in biological imperatives are the source of much of the “Venus and Mars”-type conflicts that occur between men and women, but here we’re only concerned with the way in which females look for the appropriate signs and signals in a male’s behaviour that tell her if this particular man has any mating potential. Seduction of an enticing female is our goal here, and so our mission is to understand just exactly how the game of psychological persuasion is played, and how to play it in a way that harnesses our energies in a positive way instead of letting them run loose in the form of a paralysing fear of rejection.

Key to this understanding is an actual definition of these behaviours and what exactly they seem to be communicating to women on an unconscious level. Seduction is really nothing more than learning how to avoid those adverse behaviours, while adopting the attractive ones into your demeanor.

In some ways men really have a much easier time of it -- for while women must struggle mightily to put on a physically attractive appearance in order to appeal to men (sometimes in the face of overwhelming genetic misfortune), we only have to change our behaviours and attitudes in order to step into the arena and compete at a high level. Our actual physical appearance plays little into the calculus of female attraction (within reason, or course, Swarski...). Even this can be a cosmic revelation for some men, as many of you probably think you have to possess great natural looks to score with women, or else compensate for the lack of it with extraordinary wealth or fame. Not so. As you will soon discover, seduction is a game fought and won strictly with attitude.